:ABERLOUR:
Re-engaging Dedicated Fans on Social Media
Aberlour already had legions of whisky aficionados singing their praises, but the brand wanted to deepen that relationship even further. It was essential that they understood all the skill, passion and modern craftsmanship that goes into the making of this unique single malt.
So we created 12 films, each showcasing the legends, process and flavour notes of Aberlour. Moving beyond the usual whiskey brand film, they were intriguing, with an enigmatic narrative that would pique interest and feel modern. Shot on location in Aberlour, the films have garnered great interest so far, with 350,000+ hits and counting.
