:ZEO:
Years ahead of the NoLo drinks trend, we created and ran an extensive pilot in London for ZEO, a 0% ABV drink which had been specially designed to go beyond alcohol. We captured its intriguing taste sensation through stunning David La Chapelle photography and an extensive activation programme, with over 120 nights held in the premium on-trade. Our launch campaign secured £17m of global investment for the brand’s future development.
