:TOO GOOD TO HIDE:

Ballantine’s Single Malts

Pernod Ricard asked Cubo to continue on from the success of the previous launch campaign, and respond to calls from the local markets to educate consumers on the provenance of their single malts.

We turned a functional education job into something compelling! The idea of ‘Revelation’ is incredibly seductive to whisky fans if positioned in the right way; and as Ballantine’s is of the world’s most famous whiskies, we wanted to reveal the gems that help make it so renowned.

Our idea was: Revelation.

We brought the idea to life by: Opening the doors to ‘The House of Ballantine’s’, a wondrous fictitious home of the famous blend, and revealing the secrets that were ‘Too Good To Hide’.

Notes:

Thanks to Rachel and Hugo for the trust they gave us to embark of such a big CGI project which enabled us to create something very distinctive in the category.

Our partners Found, were also an absolute please to work with, and through very tight collaboration, we played the role of architects, artists, product designers and engineers. Everyone is thrilled with the result!

Credits:

Agency: Cubo
Script: Alana O’Sullivan
Art Direction/Design: Chris Collins
Strategy: Mariah Dillion/Nick Ward
Acc Man: Ashley Benaroya/Jocelyn Kirby

Director: Mike Sharpe
CGI Production: Found Studio