:Proud to be more:
De Montfort University
After the success of recent campaigns and the rise of De Montfort University’s new campus we were challenged redefine ‘brand DMU’ from being seen as a challenger, to a leader on the world stage.
Our thinking was, the success of DMU is there for all to see, its success rubs off onto the students, .
Our idea was: ‘Power of many’.
This was brought the idea to life by drawing inspiration from their emblem. A lion, an iconic symbol that represents so much of what we want to say. We wanted to show how the collective spirit of DMU is a really powerful force!
Notes:
DMU is a client we won six years ago originally through a mail pack. I am proud of Cubo’s role in helping transform the fortunes of the university, through their visual identity and advertising campaigns.
