:FINASTRA:

The Future of Finance is Open

Finastra offers a dynamic open platform designed to revolutionise the way that people create, develop and purchase financial services. Our task was to launch Finastra and excite the finance sector on the potential opportunities available. We needed make waves in a busy sector, while creating brand recognition beyond the fintech world.

Our thinking was that we needed to avoid business-to-business clichés by treating Finastra more like a modern telecoms brand.

Our idea was: BIG BANG.

Leading with a hero film, we brought their cloud-based service to life using CGI big-bang-style cosmic bursts to depict the impact of open software, countered with the moody, introspective world that fintech lives in currently. By doing so, we created a new dimension for the brand to exist in.

Notes:

With a tight 6-week turnaround and an incredibly tight budget, we created something visually striking, memorable and leaps ahead of other fintech brands. The campaign is currently rolling out globally across VOD, social, digital, global press and OOH.

Credits:

CGI Production (and awesomeness): NorthForge
Film Production: FEED
Music: Massive Music