: CHIVAS :

Chivas Regal needed to bring their successful giftpacks in line with their socially-empowering brand purpose. Cubo Drinks partnered with luxury lifestyle entrepreneurs, APOLIS, to create a bespoke project working with artisan glass-makers in Mexico. By reusing glass that would normally go to waste, our new socially-responsible glassware helped the artisans earn $592 a month, compared to a local average of $89, and gave us a incredible story to tell on-pack.