: LET YOUR SOL SHINE :

SOL by Melia

Sol Hotels and Resorts asked us to refresh their tired brand identity. This included creating a new suite of logos, corporate typeface, graphic palette and tool kit.

OUR IDEA WAS: SHINE

The family holiday is an occasion where everyone is their brightest selves, where joy is shared with loved ones, and memories are made for a lifetime. It is this brand essence that the new identity had to reflect. Let your Sol Shine!

Notes:

Our identity had to work through all channels and even decorate the hotels, so the ease of implementation was key to the creative decisions.

Senior Lead Designer: Sanjay Sur.

Photographer: Pip